Broadwick Soho: London’s West End Unscripted

Dec 5

Written By Editor

In the heart of London's most vibrant neighborhood, a new chapter in luxury hospitality has just begun with the opening of Broadwick Soho. Whether you're seeking a gastronomic adventure, an artistic exploration, or a luxurious stay, Broadwick Soho promises an unforgettable experience.

In the heart of London's most vibrant neighborhood, a new chapter in luxury hospitality has just begun with the opening of Broadwick Soho. This exquisite hotel, a creation born from the collaboration of a close-knit group of friends, stands proudly on the corner of Broadwick and Berwick streets. It’s a place where the charm and character of Soho comes alive, offering a unique blend of history, culture, and modern luxury.

Broadwick Soho captures the essence of its neighbourhood dynamic spirit. Its design, a work of the world-renowned Martin Brudnizki, brings together a diverse range of inspirations – from the Jazz Age's opulence to Italian elegance, English eccentricity, and a touch of Disco glamour. The result is a sensory feast, a perfect balance of comfort and style that welcomes guests into a world of flamboyant luxury.

The hotel's 57 rooms, including nine suites and a penthouse, are sanctuaries of tranquillity and style. Each room features bespoke furniture, individually chosen artworks, rich patterns, and vibrant prints. Comfortable and full of charm, the rooms are equipped with all the modern technology that today’s traveller expects, including complimentary high-speed Wi-Fi and state-of-the-art in-room entertainment.

Art plays a significant role in the Broadwick Soho experience, with works from celebrated artists including a once Soho’s regular Francis Bacon, Bridget Riley, and Andy Warhol. Each artwork reflects the dynamic energy of the surrounding area and complements the hotel's luxurious ambiance.

Culinary experiences at Broadwick Soho are diverse and enticing. Dear Jackie is a destination for Italian opulence, refined dining, and nighttime glamour. Seductive Murano lighting, red silk walls and plush booths give a sense of discreet intimacy and an atmosphere that is part Dolce Vita elegance, part Disco glamour.

The little sister of Dear Jackie, Bar Jackie provides a lively setting for a coffee or aperitivos, while The Nook, exclusive to hotel guests, offers a cozy retreat from the city's hustle.

The hotel's crown jewel, Flute, is a rooftop dining bar that offers innovative cocktails paired with stunning views of streets of Soho and London skyline.

The hotel is a personal tribute by property owner Noel Hayden to his family's hotel, Mon Ami, and his showman father. This personal connection is evident in the hotel's character, from the naming of the restaurant 'Dear Jackie' after his mother, to vintage family photos integrated into the decor.

Broadwick Soho is not just a hotel. It’s a journey into the heart of Soho, offering guests a unique experience that blends luxury, history, and culture. Whether you're seeking a gastronomic adventure, an artistic exploration, or a luxurious stay, Broadwick Soho promises an unforgettable experience in one of London's most iconic neighbourhoods.